Category Archives for "Foundational Best Practices For Businesses"

Nov 02

The Dirty Little Secret Most Business Owners Won’t Talk About

By Beverly Davidek

Whether you develop smartphone apps, offer consulting services, or brew craft beer, you are no doubt extremely talented and driven when it comes to your core product or service. Yet, when it comes to the dry, nitty-gritty parts of running a business—crunching numbers, negotiating contracts, dealing with insurance, and managing taxes—you likely don’t have nearly […]

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Sep 21

8 Advantages of Federally Registering Your Trademark

By Beverly Davidek

Given that intellectual property (IP) can make up a significant portion—sometimes up to 90%—of the total value of today’s companies, it’s essential that you do everything you can to protect these intangible assets. And one of the first IP elements you’ll want to protect are your company’s brand name and logo. To safeguard these brand assets, […]

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